Background
Leverage the marketing moment of Back to School season to promote shopping features of Yahoo Mail that cater to busy and budget friendly parents.

The Ask
Increase engagement and drive consideration of Yahoo Mail by highlighting key features that support a premium in-app shopping experience.

Solution
Use the premium experience of our Mail app in our visuals. Providing ads and animations that show how seamless it is to take care of your shopping. Finding a balance between “back-to-school” visuals, and clean design.